Last updated: July 2025
1. Acceptance of Terms
1.1 Agreement
By accessing or using any website, service, or content from Up Mídia Group, a private legal entity registered under CNPJ No. 52.242.636/0001-43, headquartered at Rua Doutor Jonas Novaes 323 – Casa Terrea – Planalto Paraíso – São Carlos – SP – Brazil (“Up Mídia Group”, “we” or “our”), you agree to comply with and be bound by these Terms of Use (“Terms”).
1.2 Legal Capacity
By accepting these Terms, you declare that:
- You have full civil capacity to exercise your rights and assume obligations
- You are over 18 years old or are duly represented or assisted, as required by law
- You have authorization to act on behalf of the legal entity you represent, if applicable
1.3 Non-Acceptance
If you do not agree with any provision of these Terms, you should not access or use our services.
1.4 Related Documents
These Terms should be read in conjunction with our Privacy Policy and other policies published on our websites.
2. Description of Services
2.1 Platforms
Up Mídia Group operates the following websites and services:
- Receita Toda Hora (receitatodahora.com.br): Recipe portal and culinary content
- Pilotando Fogão (pilotandofogao.com.br): Practical cooking and gastronomic tips
- Correio do Interior (correiodointerior.com.br): News and regional journalism
- Serie Drama (seriedrama.com): Entertainment focused on dramas and Asian culture
- The Viral Apps (theviralapps.com): International content for Italian audience
2.2 Services Offered
Our services include, but are not limited to:
- Access to editorial content (articles, recipes, news, reviews)
- Interactive tools (culinary calculators, converters)
- Newsletters and email updates (upon subscription)
- Space for comments and interaction
- Multimedia content (photos, videos, infographics)
2.3 Free and Paid Services
Access to basic content is free. Any paid services will be clearly identified and governed by specific terms.
2.4 Availability
We do not guarantee uninterrupted availability of services, as there may be interruptions for maintenance, updates, or technical reasons.
3. Registration and User Responsibilities
3.1 Account Creation
For certain features, it may be necessary to create an account. By doing so, you agree to:
- Provide true, accurate, and complete information
- Keep your information updated
- Not create multiple accounts for fraudulent purposes
- Not share your access credentials
3.2 Account Security
You are responsible for:
- Maintaining the confidentiality of your password
- All activities performed on your account
- Immediately notifying unauthorized use
- Damages resulting from non-compliance with these obligations
3.3 Suspension and Termination
We reserve the right to suspend or terminate accounts that:
- Violate these Terms
- Display fraudulent or abusive behavior
- Remain inactive for an extended period
- By judicial or legal determination
3.4 Personal Data
Personal data processing is described in our Privacy Policy, in accordance with the LGPD.
4. Intellectual Property
4.1 Up Mídia Group Rights
All content available on our websites, including but not limited to:
- Texts, articles, and recipes
- Images, photographs, and illustrations
- Videos and audiovisual content
- Logos, brands, and visual identity
- Source code and design elements
- Databases and compilations
Are protected by copyright and intellectual property rights of Up Mídia Group or third-party licensors.
4.2 Use License
We grant a limited, non-exclusive, and non-transferable license to:
- Access and view content for personal use
- Share links to our content
- Print individual pages for non-commercial personal use
4.3 Restrictions
It is expressly prohibited to:
- Copy, reproduce, or distribute content without authorization
- Modify, adapt, or create derivative works
- Use content for commercial purposes without license
- Remove copyright notices
- Perform scraping or automated data collection
- Reverse engineer our systems
4.4 Third-Party Content
We respect third-party rights and respond to violation notices according to applicable law.
5. User Content
5.1 Rights to Submitted Content
By submitting content (comments, recipes, photos), you:
- Retain your copyright
- Grant Up Mídia Group a worldwide, free, perpetual, and irrevocable license to use, reproduce, modify, and distribute such content
- Guarantee that you have all necessary rights
- Release Up Mídia Group from any liability
5.2 Content Standards
Submitted content may not:
- Violate third-party rights
- Contain illegal, offensive, or discriminatory material
- Include false or misleading information
- Contain viruses or malicious code
- Spam or unauthorized advertising
- Violate third-party privacy
5.3 Moderation
We reserve the right to:
- Review content before publication
- Remove content that violates these Terms
- Not publish content at our sole discretion
- We are not required to justify moderation decisions
5.4 Reports
Users may report inappropriate content through channels available on our websites.
6. Permitted and Prohibited Use
6.1 Permitted Use
You may use our services to:
- Access and consume editorial content
- Interact respectfully with other users
- Share content through available features
- Use tools and resources according to their purpose
6.2 Prohibited Use
It is expressly prohibited to:
- Violate laws, regulations, or third-party rights
- Transmit illegal, harmful, or offensive content
- Impersonate another person or entity
- Collect data from other users without consent
- Interfere with service operation
- Circumvent security measures
- Use unauthorized bots or automation
- Practice unauthorized commercial activities
- Spread malware or malicious content
- Perform denial of service attacks
- Manipulate metrics or rankings
- Harass or stalk other users
6.3 Consequences
Violations may result in:
- Warning
- Content removal
- Suspension or ban
- Appropriate legal measures
7. Limitation of Liability
7.1 Disclaimers
Up Mídia Group is not responsible for:
- Indirect, incidental, or consequential damages
- Loss of data or profits
- Third-party or user content
- External links and their content
- Inappropriate use of available information
- Results obtained with recipes or tips
- Technical interruptions or errors
- Actions of other users
7.2 “As Is”
Services are provided “as is” and “as available,” without warranties of any kind, express or implied.
7.3 Editorial Information
Editorial content, especially recipes and tips, are provided for informational purposes only. Results may vary.
7.4 Liability Limit
In any case, our total liability shall not exceed R$ 100.00 (one hundred reais) or the amount paid by you in the last 12 months, whichever is greater.
7.5 Jurisdictions
Some jurisdictions do not allow certain limitations. In such cases, the maximum limitations permitted by law apply.
8. Terms Modifications
8.1 Right to Change
We reserve the right to modify these Terms at any time, for reasons including:
- Changes in legislation
- New services or features
- Changes in business practices
- Administrative or judicial decisions
8.2 Notification
Significant changes will be communicated through:
- Prominent notice on websites
- Email to registered users
- Informative pop-up or banner
8.3 Effectiveness
Changes take effect:
- Immediately for new users
- 30 days after notification for existing users
- Immediately in case of legal requirement
8.4 Continued Use
Continued use after changes implies acceptance of new terms.
9. Applicable Law and Jurisdiction
9.1 Legislation
These Terms are governed by the laws of the Federative Republic of Brazil, including:
- Brazilian Civil Code
- Consumer Protection Code
- Internet Civil Framework
- General Data Protection Law (LGPD)
- Other applicable legislation
9.2 Jurisdiction
The District of São Carlos, State of São Paulo, is elected to settle any disputes, with waiver of any other, however privileged.
9.3 Conflict Resolution
We encourage friendly resolution of conflicts through our service channels before legal measures.
10. General Provisions
10.1 Entirety
These Terms constitute the entire agreement between you and Up Mídia Group regarding the use of services.
10.2 Assignment
You may not assign or transfer your rights under these Terms. We may assign our rights at any time.
10.3 Waiver
Failure to enforce any provision does not constitute a waiver of that or any other right.
10.4 Severability
If any provision is deemed invalid, the others shall remain in full force and effect.
10.5 Force Majeure
We shall not be liable for failures due to fortuitous events or force majeure.
10.6 Communications
Official communications will be made through registered email or notices on websites.
10.7 Language
In case of translation of these Terms, the Brazilian Portuguese version shall prevail.
10.8 Relationship Between Parties
These Terms do not create a partnership, joint venture, employment, or agency relationship.
10.9 Survival
Provisions on intellectual property, limitation of liability, and jurisdiction survive termination of these Terms.
10.10 Contact
For questions about these Terms:
- Email: [email protected]
- Address: Rua Doutor Jonas Novaes 323 – Casa Terrea – Planalto Paraíso – São Carlos – SP – Brazil
- Service: Monday to Friday, 9 AM to 6 PM (Brasília time)
Grupo UP Midia
CNPJ: 52.242.636/0001-43
Effective Date: July 2025
By using our services, you acknowledge having read, understood, and agreed to these Terms of Use.