Transforming Content into Digital Success
Welcome to Grupo Up Mídia, where passion for quality content meets digital innovation. Since 2014, we have built a solid trajectory in the online media universe, connecting millions of people through relevant information, entertainment, and knowledge that make a difference in everyday life.
Our Story
Grupo UP Mídia journey began in 2014, in São Carlos, in the heart of São Paulo’s interior. What started as a small digital project quickly transformed into one of the country’s most respected media companies. With determination and focus on quality, we expanded our portfolio to serve different niches and audiences.
In 2019, our website Receita Toda Hora won the award for best culinary website in Brazil, a milestone that consolidated our expertise in creating content that truly engages and transforms people’s lives. This recognition motivated us to continue innovating and expanding our operations.
The year 2025 marks a new chapter in our history with the strategic merger with Digital Dream, further strengthening our presence in the digital market and expanding our possibilities for growth and innovation.
Mission, Vision and Values
Our Mission
Create and distribute high-quality digital content that informs, inspires, and connects people, transforming how Brazilians consume online information.
Our Vision
To be a national reference in segmented digital media, recognized for editorial excellence and positive impact on our readers’ lives.
Our Values
- Editorial Quality: Unwavering commitment to verified, useful, and well-produced content
- Constant Innovation: Continuous search for new ways to engage and serve our audience
- Social Responsibility: Awareness of our role in disseminating reliable information
- Transparency: Honest and open relationships with readers, partners, and employees
- Content Diversity: Respect and appreciation for different public interests and needs
Our Numbers
The results speak for themselves:
- 1 billion visitors in the last 3 years
- 50,000 articles published with specialized curation
- 1.3 million Instagram followers
- 20+ dedicated professionals
- 6 specialized portals in different niches
- 1 national award for digital content excellence
Our Portfolio
Receita Toda Hora
Our award-winning culinary portal that transformed how Brazilians cook. With tested and approved recipes, practical tips, and content that celebrates national and international gastronomy.
Pilotando Fogão
Practical cooking for modern daily life. Quick recipes, money-saving tips, and creative solutions for those who want to eat well without complications.
Correio do Interior
Quality regional journalism, connecting communities and telling stories that matter to São Paulo’s and Brazil’s interior.
Serie Drama
The definitive portal for drama and Asian culture enthusiasts. News, releases, and everything about the universe of Korean, Japanese, and Chinese dramas.
DRAMA
Detailed reviews and in-depth analyses of the best dramas, helping fans discover their next favorite series.
The Viral Apps
Our international expansion, bringing quality content to Italian and European audiences.
Our Team
Behind every article, recipe, and news story is a team passionate about digital communication. Our 20+ professionals include journalists, editors, developers, designers, and digital marketing specialists, all united by the purpose of creating content that makes a difference.
We believe that diversity of talents and perspectives is fundamental to producing relevant and inclusive content. Our team works collaboratively, always focused on delivering the best for our readers.
Our Differentials
Specialized Curation
Each portal has editors specialized in their respective niches, ensuring accurate and relevant content.
Cutting-Edge Technology
We constantly invest in digital infrastructure to offer the best browsing experience to our users.
Commitment to Truth
In times of misinformation, we maintain rigorous editorial standards and fact-checking.
Proximity to the Public
We actively listen to our audience through social media and communication channels, creating content that truly meets their needs.
Commitment to Quality
Quality is not just an objective, it’s our identity. Every published content goes through a rigorous editorial process, ensuring:
- Verified and updated information
- Clear and accessible language
- High-quality images and visual resources
- Respect for copyright and intellectual property
- Accessibility for all audiences
Social Responsibility and Sustainability
We recognize our role in society and commit to sustainable and responsible practices. We support local initiatives in São Carlos and the region, promote digital inclusion, and work to reduce our environmental impact through 100% digital operations.
Contact Us
We want to hear from you! Get in touch for partnerships, suggestions, or questions:
Email: [email protected]
Address: Rua Doutor Jonas Novaes 323 – Casa Terrea – Planalto Paraíso – São Carlos – SP – Brazil
Grupo UP Mídia – Transforming Content into Digital Success since 2014