Privacy Policy

1. General Information

Up Mídia Group, a private legal entity, registered under CNPJ No. 52.242.636/0001-43, headquartered at Rua Doutor Jonas Novaes 323 – Casa Térrea – Planalto Paraíso – São Carlos – SP – Brazil (“we”, “our” or “Up Mídia Group”), operates the websites receitatodahora.com.br, pilotandofogao.com.br, correiodointerior.com.br, seriedrama.com and theviralapps.com.

This Privacy Policy was prepared in accordance with the General Data Protection Law (Law No. 13.709/2018 – LGPD) and aims to clarify how we collect, use, share and protect your personal information.

By accessing our websites and using our services, you agree to the practices described in this Policy. If you do not agree with any provision set forth herein, we recommend that you do not use our services.

2. Data Collected

We collect different types of personal data, depending on how you interact with our websites:

2.1 Data provided directly by you:

  • Identification data: full name, email, CPF (when necessary)
  • Contact data: phone, address (when applicable)
  • Access data: username and password (encrypted)
  • Generated content: comments, reviews, submitted recipes

2.2 Data collected automatically:

  • Browsing data: IP address, browser type, operating system
  • Usage data: pages visited, time spent, access origin
  • Device data: model, unique identifier, approximate location
  • Cookies and similar technologies: as detailed in section 6

2.3 Third-party data:

  • Social media information when you use social login
  • Data from advertising and analytics partners

3. Collection Method

Personal data is collected in the following ways:

3.1 Direct collection:

  • Registration and newsletter forms
  • Comments on articles and recipes
  • Contact forms
  • Surveys and polls
  • Promotion participation

3.2 Automatic collection:

  • Cookies and tracking technologies
  • Conversion pixels
  • Web beacons
  • Server logs
  • Analytics tools (Google Analytics)

3.3 Third-party collection:

  • Social media APIs
  • Advertising partners
  • Payment service providers

4. Purpose of Data Use

We use your personal data for the following purposes:

4.1 Service provision:

  • Enable access to website content
  • Personalize your browsing experience
  • Send newsletters and updates (with consent)
  • Answer questions and requests
  • Process promotion registrations

4.2 Improvements and development:

  • Analyze usage patterns and preferences
  • Develop new features and content
  • Optimize website performance
  • Conduct satisfaction surveys

4.3 Communication:

  • Send communications about our services
  • Notify about policy changes
  • Send promotional content (with consent)

4.4 Security and compliance:

  • Prevent fraud and illegal activities
  • Comply with legal and regulatory obligations
  • Protect Up Mídia Group and user rights
  • Resolve disputes and technical issues

4.5 Advertising:

  • Display relevant ads
  • Measure campaign effectiveness
  • Remarketing and targeted advertising

5. Data Sharing

Your personal data may be shared in the following situations:

5.1 With service providers:

  • Hosting and infrastructure providers
  • Email marketing services
  • Analytics and monitoring tools
  • Comment platforms
  • Security and anti-fraud services

5.2 With business partners:

  • Advertisers and advertising networks
  • Content partners
  • Promotion sponsors

5.3 By legal obligation:

  • Government authorities
  • Court order
  • Regulatory body requests

5.4 In corporate reorganizations:

  • Mergers, acquisitions or asset sales
  • Always with prior notice to users

Important: We do not sell, rent or trade your personal data with third parties for their own purposes.

6. Cookies and Technologies

6.1 What are cookies:

Cookies are small text files stored on your device when you visit our websites.

6.2 Types of cookies used:

Essential cookies: Necessary for basic website functionality

  • User authentication
  • Language preferences
  • Security and fraud prevention

Performance cookies: Help improve our websites

  • Google Analytics
  • A/B testing tools
  • Error monitoring

Functionality cookies: Personalize your experience

  • Layout preferences
  • Browsing history
  • Favorite content

Advertising cookies: Display relevant ads

  • Google AdSense
  • Remarketing networks
  • Behavioral advertising

6.3 Cookie management:

You can manage cookies through your browser settings. Note that disabling cookies may affect website functionality.

7. Data Subject Rights

In accordance with the LGPD, you have the following rights:

7.1 Confirmation and access:

Request confirmation about the processing of your data and access the data we maintain about you.

7.2 Correction:

Request correction of incomplete, inaccurate or outdated data.

7.3 Anonymization, blocking or deletion:

Request anonymization, blocking or deletion of unnecessary data or data processed in non-compliance.

7.4 Portability:

Request data portability to another service or product provider.

7.5 Deletion:

Request deletion of personal data processed with your consent.

7.6 Information about sharing:

Obtain information about public and private entities with which we share data.

7.7 Consent revocation:

Revoke consent at any time through express manifestation.

7.8 Opposition:

Object to processing carried out based on one of the consent waiver hypotheses.

7.9 Review of automated decisions:

Request review of decisions made solely based on automated processing.

To exercise your rights, please contact us at: [email protected]

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

8.1 Technical measures:

  • Encryption of sensitive data
  • SSL certificate on all websites
  • Firewalls and intrusion detection systems
  • Regular and redundant backups
  • Role-based access control

8.2 Organizational measures:

  • Regular staff training
  • Internal security policies
  • Confidentiality agreements
  • Periodic security assessments
  • Incident response plan

8.3 Limitations:

Despite our efforts, no system is 100% secure. In case of a security incident that may cause relevant risk or damage, you will be notified as provided by the LGPD.

9. Data Retention

9.1 Retention periods:

  • Registration data: While account is active + 5 years
  • Access logs: 6 months (as per Internet Civil Framework)
  • Newsletter data: Until consent revocation
  • Comments: Indefinitely (part of public content)
  • Analytics data: 26 months
  • Legal compliance data: According to applicable legal deadlines

9.2 Determination criteria:

  • Processing purpose
  • Data subject expectations
  • Legal and regulatory obligations
  • Legitimate needs of Up Mídia Group

9.3 Deletion:

After the retention period ends, data is securely and irreversibly deleted or anonymized.

10. Policy Changes

10.1 Updates:

This Policy may be updated periodically to reflect changes in our practices or legislation.

10.2 Notification:

Significant changes will be communicated through:

  • Prominent notice on websites
  • Email to registered users
  • Informative pop-up

10.3 Effectiveness:

Changes take effect on the publication date, unless otherwise stated.

10.4 History:

We maintain a history of previous versions of this Policy upon request.

11. Data Protection Officer (DPO) Contact

For questions related to personal data protection, you can contact our Data Protection Officer:

Data Protection Officer (DPO)
Up Mídia Group
Email: [email protected]
Address: Rua Doutor Jonas Novaes 323 – Casa Térrea – Planalto Paraíso
São Carlos – SP – ZIP: 13562-020

Service channels:

Response time: We commit to responding to your requests within 15 business days, which may be extended with justification.

12. Final Provisions

12.1 Applicable law:

This Policy is governed by Brazilian laws, especially the LGPD and the Internet Civil Framework.

12.2 Jurisdiction:

The District of São Carlos – SP is elected to settle any issues related to this Policy.

12.3 Entirety:

This Policy represents the complete understanding of personal data processing by Up Mídia Group.

12.4 Minors:

Our websites are not directed to minors under 18 years old. We do not intentionally collect data from minors without guardian consent.

12.5 International transfer:

Some of our service providers may be located outside Brazil. In these cases, we ensure appropriate safeguards are adopted.

Up Mídia Group
CNPJ: 52.242.636/0001-43
Last updated: July 2025